South Mumbai has always been the heart of luxury shopping, where heritage meets modern sophistication. Among its many iconic jewellery houses, Choksey (Chokseys 1983) has carved a niche as one of the finest destinations for luxury jewellery. Known for its fine diamond jewellery, designer pieces, and luxury diamond sets, Choksey continues to be the preferred choice for brides, collectors, and connoisseurs. But what makes it stand out from the rest? Let’s find out.
A Legacy Rooted in Trust and Heritage
Chokseys 1983 was launched by Shobha Shringar Jewellers, a boutique jewellery house founded in the 1980s by Shobha Choksey. Over the years, Shobha Shringar earned an impeccable reputation for handcrafted designs and bespoke service. Backed by this legacy, Choksey was created to cater exclusively to the demand for high-end luxury jewellery. This heritage gives the brand a foundation of trust, craftsmanship, and authenticity, making it a leader in South Mumbai’s competitive jewellery market.
Specialisation in Fine Diamond Jewellery
While many jewellers offer a wide range of gold and traditional ornaments, Choksey focuses specifically on fine diamond jewellery. Their collections are crafted with rare stones, precision cuts, and designs that highlight the brilliance of each diamond. From solitaires to elaborate bridal diamond sets, Choksey provides jewellery that balances timeless elegance with contemporary appeal. This specialisation ensures every piece is luxurious, certified, and investment-worthy.
Designer Pieces and Bespoke Creations
One of the key reasons Choksey stands out is its focus on designer and customised jewellery. The brand collaborates with creative designers to offer exclusive collections that reflect both global trends and traditional Indian artistry. Whether it’s a red-carpet inspired diamond necklace, a minimalist pendant, or a bold cocktail ring, every design is unique. Brides especially appreciate the option of bespoke creations that align perfectly with their wedding attire and personal style.
Luxury Diamond Sets for Brides and Families
Weddings in India are incomplete without statement jewellery, and Choksey excels in offering luxury diamond setsthat are fit for royalty. Their bridal collections feature chokers, layered necklaces, earrings, and bracelets, often combining diamonds with coloured gemstones for a regal effect. Unlike mass-produced designs, each Choksey set feels exclusive and heirloom-worthy, making it a treasured part of a family’s legacy.
Boutique Experience in South Mumbai
Located in the elite neighbourhood of Malabar Hill, South Mumbai, Choksey offers more than just jewellery — it provides a luxury shopping experience. Clients are welcomed into an elegant boutique where they receive personalised attention and guidance in selecting pieces. This curated, intimate experience sets it apart from large retail chains and makes every purchase feel special.
Final Thoughts
Choksey has earned its title as one of the best jewellery stores in South Mumbai because it combines heritage, fine craftsmanship, diamond specialisation, designer innovation, and a boutique experience. For anyone seeking jewellery that goes beyond ornamentation to become a statement of luxury and legacy, Choksey is the ultimate destination.